Only you can prevent wildfires. And only you can decide how much Smokey Bear stuff is enough. (The answer is probably more.)

Discover Smokey Bear by The Landmark Project, bringing the iconic American forest conservation character to patches, mugs, clothing, accessories and more. With his instantly recognisable vintage-inspired artwork and timeless message, Smokey Bear has been reminding generations to care for America's forests since 1944.

Good Stuff Supply is bringing selected Smokey Bear products to the UK, so you can shop the range without ordering from the other side of the Atlantic.

From a patch for your favourite jacket to a mug for your morning brew, find your favourite Smokey Bear goods and a little bit of American outdoor nostalgia.

Smokey Bear products by The Landmark Project. Available to shop in the UK from Good Stuff Supply.